:root{
  --navy:#1F3A5F; --ink:#13253D; --navy-2:#2E5585;
  --gold:#E3B04B; --gold-d:#9A6B12;
  --paper:#F7F5F0; --white:#fff; --line:#E3DED3;
  --text:#1B2430; --muted:#5B6878;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --r:18px; --ease:cubic-bezier(.16,1,.3,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:80px}
#work{scroll-margin-top:80px}
#research-reports,#videos,#performance,#abm,#data{scroll-margin-top:128px}
body{margin:0;background:var(--paper);color:var(--text);font:400 17px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--navy)}
h1,h2,h3{margin:0;font-weight:600;line-height:1.1}
p{margin:0}
ul,ol,dl,dd{margin:0;padding:0;list-style:none}
.wrap{width:min(1200px,100% - 48px);margin-inline:auto}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:8px 14px;border-radius:8px;z-index:99}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:6px}

/* NAV */
.nav{position:sticky;top:0;z-index:50;background:rgba(247,245,240,.82);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:border-color .3s}
.nav.scrolled{border-color:var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:68px;gap:24px}
.logo{font:600 22px var(--serif);color:var(--ink);text-decoration:none;letter-spacing:-.02em}
.logo span{color:var(--gold)}
.nav-list{display:flex;align-items:center;gap:8px;margin:0;padding:0;list-style:none}
.nav-list > li > a,.nav-link-btn{color:var(--text);text-decoration:none;font-size:15px;font-weight:500;opacity:.8;background:none;border:0;padding:8px 12px;border-radius:8px;cursor:pointer;font-family:inherit;line-height:1;display:inline-flex;align-items:center;gap:6px}
.nav-list > li > a:hover,.nav-link-btn:hover,.nav-list > li > a:focus-visible,.nav-link-btn:focus-visible{opacity:1;color:var(--navy)}
.nav-link-btn::after{content:"";width:7px;height:7px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:rotate(45deg) translateY(-2px);margin-top:-2px}

/* BUTTONS */
.btn{display:inline-flex;align-items:center;gap:8px;padding:14px 22px;border-radius:999px;background:var(--navy);color:#fff;text-decoration:none;font-weight:600;font-size:15px;border:1.5px solid var(--navy);transition:transform .25s var(--ease),background .25s,box-shadow .25s}
.btn:hover{background:var(--ink);transform:translateY(-2px);box-shadow:0 10px 24px -12px rgba(19,37,61,.6)}
.btn-sm{padding:9px 16px;font-size:14px}
.btn-ghost{background:transparent;color:var(--navy)}
.btn-ghost:hover{background:var(--navy);color:#fff}
.btn-light{background:var(--gold);border-color:var(--gold);color:var(--ink)}
.btn-light:hover{background:#F0C46A}
.btn-ghost-light{background:transparent;border-color:rgba(255,255,255,.45);color:#fff}
.btn-ghost-light:hover{background:rgba(255,255,255,.1)}
.cta{display:flex;flex-wrap:wrap;gap:12px}

/* SECTION BASICS */
section{padding:112px 0}
.section-k{font:600 13px/1 var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--navy);display:flex;align-items:center;gap:12px}
.section-k::before{content:"";width:28px;height:2px;background:var(--gold)}
.sec-head{display:flex;justify-content:space-between;align-items:end;gap:24px;margin-bottom:56px;flex-wrap:wrap}
.sec-intro{color:var(--muted);max-width:460px}
.eyebrow{font-size:14px;font-weight:500;color:var(--muted);letter-spacing:.02em}

/* HERO */
.hero{padding:96px 0 104px;position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;right:-180px;top:-160px;width:620px;height:620px;border-radius:50%;background:radial-gradient(circle,rgba(46,85,133,.16),transparent 65%);pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.35fr .9fr;gap:64px;align-items:center;position:relative;z-index:1}
.hero h1{font:600 clamp(48px,7.4vw,104px)/.98 var(--serif);letter-spacing:-.035em;color:var(--ink);margin:18px 0 22px}
.hero-role{font-size:clamp(18px,1.6vw,22px);font-weight:600;color:var(--navy);margin-bottom:18px}
.hero-role span{color:var(--gold)}
.hero-lede{font:400 clamp(20px,1.9vw,26px)/1.4 var(--serif);color:var(--text);max-width:600px;margin-bottom:36px}
.hero-card{background:var(--ink);color:#fff;border-radius:24px;padding:36px;box-shadow:0 30px 60px -30px rgba(19,37,61,.55);position:relative;overflow:hidden}
.hero-card::before{content:"";position:absolute;inset:auto -60px -80px auto;width:220px;height:220px;border-radius:50%;background:radial-gradient(circle,rgba(227,176,75,.35),transparent 70%)}
.hc-label{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);font-weight:600}
.hc-big{font:600 clamp(40px,4.4vw,58px)/1 var(--serif);margin:0 0 8px;letter-spacing:-.02em}
.hc-big .arrow{color:var(--gold)}
.hc-sub{color:rgba(255,255,255,.72);font-size:15px;margin-bottom:28px}
.hc-list{display:grid;gap:0;border-top:1px solid rgba(255,255,255,.14)}
.hc-list div{display:flex;justify-content:space-between;padding:12px 0;border-bottom:1px solid rgba(255,255,255,.14);font-size:15px}
.hc-list dt{color:rgba(255,255,255,.65)}
.hc-list dd{font-weight:600}

/* WINS */
.wins{background:var(--white);border-block:1px solid var(--line);padding:88px 0}
.wins-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:40px;border-top:1px solid var(--line)}
.win{padding:34px 28px 34px 0;border-bottom:1px solid var(--line)}
.win:not(:nth-child(3n+1)){padding-left:28px;border-left:1px solid var(--line)}
.win-n{font:600 clamp(36px,4vw,54px)/1 var(--serif);color:var(--ink);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.win-n small{font-size:.5em;color:var(--muted)}
.win-l{margin-top:12px;color:var(--muted);font-size:15px}

/* ABOUT */
.about-grid{display:grid;grid-template-columns:260px 1fr;gap:48px}
.about-body{display:grid;gap:22px;max-width:780px}
.about-lead{font:400 clamp(26px,2.8vw,38px)/1.25 var(--serif);color:var(--ink);letter-spacing:-.01em}
.about-body > p:not(.about-lead){color:#3A4656}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chips li{padding:8px 14px;border:1px solid #C9D2DE;border-radius:999px;font-size:14px;color:var(--navy);background:#fff;font-weight:500}
.chips-light li{background:transparent;border-color:var(--line);color:var(--text)}

/* CASES */
.work{background:var(--paper);padding-top:40px}
.case{display:grid;grid-template-columns:1.25fr 1fr;gap:56px;align-items:center;padding:56px 0;border-top:1px solid var(--line)}
.case-flip .case-media{order:2}
.frame{margin:0;border-radius:var(--r);overflow:hidden;background:#fff;border:1px solid var(--line);box-shadow:0 24px 50px -28px rgba(19,37,61,.35);position:relative;aspect-ratio:1400/781}
.frame img{width:100%;height:100%;object-fit:cover;transition:opacity .35s,transform .8s var(--ease)}
.frame-exit{aspect-ratio:1468/1202}
.case:hover .frame img{transform:scale(1.015)}
.thumbs{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.thumb{font:500 13px var(--sans);padding:7px 13px;border-radius:999px;border:1px solid #C9D2DE;background:transparent;color:var(--muted);cursor:pointer;transition:all .2s}
.thumb:hover{color:var(--navy);border-color:var(--navy)}
.thumb.is-on{background:var(--navy);border-color:var(--navy);color:#fff}
.tag{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--gold-d)}
.case h3{font:600 clamp(30px,3vw,42px)/1.08 var(--serif);color:var(--ink);margin:12px 0 14px;letter-spacing:-.02em}
.case-metric{font-size:17px;color:var(--muted);margin-bottom:26px}
.case-metric strong{font:600 26px var(--serif);color:var(--navy);margin-right:6px}
.pwo{display:grid;gap:16px}
.pwo div{display:grid;grid-template-columns:96px 1fr;gap:16px;padding-top:16px;border-top:1px dashed #D5CFC2}
.pwo dt{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--navy);padding-top:3px}
.pwo dd{color:#3A4656;font-size:16px}
.mini-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;padding-top:56px;border-top:1px solid var(--line)}
.mini{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:30px;display:flex;flex-direction:column;transition:transform .3s var(--ease),box-shadow .3s}
.mini:hover{transform:translateY(-4px);box-shadow:0 20px 40px -26px rgba(19,37,61,.4)}
.mini h3{font:600 24px/1.15 var(--serif);color:var(--ink);margin:10px 0 22px}
.mini-n{font:600 40px/1 var(--serif);color:var(--navy)}
.mini-n small{font:500 15px var(--sans);color:var(--muted)}
.mini-n2{color:var(--muted);margin:8px 0 22px;font-size:15px}
details{margin-top:auto;border-top:1px solid var(--line);padding-top:14px}
summary{cursor:pointer;font-weight:600;font-size:14px;color:var(--navy);list-style:none;display:flex;justify-content:space-between}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-size:20px;line-height:1;transition:transform .3s}
details[open] summary::after{transform:rotate(45deg)}
details p{margin-top:12px;font-size:15px;color:#3A4656}

/* BUILDS */
.builds{background:var(--ink);color:#fff}
.builds .section-k{color:#fff}
.builds .sec-intro{color:rgba(255,255,255,.65)}
.build-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.build{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.12);border-radius:var(--r);padding:28px;transition:background .3s,border-color .3s,transform .3s var(--ease)}
.build:hover{background:rgba(255,255,255,.07);border-color:rgba(227,176,75,.5);transform:translateY(-4px)}
.build-wide{grid-column:1/-1;display:grid;grid-template-columns:auto 1fr;column-gap:24px;align-items:start}
.build-wide .b-ico{grid-row:span 4}
.b-ico{display:inline-grid;place-items:center;width:46px;height:46px;border-radius:12px;background:rgba(227,176,75,.14);color:var(--gold);font-size:22px;margin-bottom:22px}
.b-role{font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--gold)}
.build h3{font:600 24px/1.15 var(--serif);margin:8px 0 10px}
.build p:not(.b-role){color:rgba(255,255,255,.72);font-size:15px}
.build a{color:#fff;text-underline-offset:3px}
.mini-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.mini-chips li{font-size:13px;padding:5px 12px;border-radius:999px;border:1px solid rgba(255,255,255,.2);color:rgba(255,255,255,.85)}

/* CAREER */
.career-grid{display:grid;grid-template-columns:320px 1fr;gap:56px}
.career-grid > div{position:sticky;top:110px;align-self:start}
.career .sec-intro{margin-top:18px}
.timeline{position:relative;border-left:2px solid var(--line);padding-left:36px;display:grid;gap:40px}
.tl{position:relative}
.tl::before{content:"";position:absolute;left:-45px;top:6px;width:14px;height:14px;border-radius:50%;background:var(--paper);border:3px solid var(--navy)}
.tl:first-child::before{background:var(--gold);border-color:var(--gold);box-shadow:0 0 0 6px rgba(227,176,75,.22)}
.tl-date{font-size:13px;font-weight:600;letter-spacing:.06em;color:var(--gold-d);text-transform:uppercase}
.tl h3{font:600 26px/1.2 var(--serif);color:var(--ink);margin:6px 0 4px}
.tl-co{font-weight:600;color:var(--navy);margin-bottom:10px}
.tl p:last-child:not(.tl-co){color:#3A4656;font-size:16px;max-width:680px}
.tl-early::before{border-style:dashed}
.tl-early .tl-co{color:var(--muted);font-weight:500}

/* RECOG */
.recog{background:#fff;border-top:1px solid var(--line)}
.recog-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:40px}
.awards-row{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-bottom:32px}
.recog-side-below{display:grid;grid-template-columns:1fr 1fr;gap:32px}
.awards-row .award{padding:32px 36px}
.awards-row .medal{width:76px;height:76px;margin:24px 0 18px;font-size:18px}
.awards-row .award-t{font-size:22px}
.award{background:linear-gradient(150deg,#FBF3E2,#F6E7C6);border:1px solid #EAD6A8;border-radius:24px;padding:40px}
.medal{display:inline-grid;place-items:center;width:84px;height:84px;border-radius:50%;background:radial-gradient(circle at 35% 30%,#F7D68A,#C9902B);color:var(--ink);font:600 20px var(--serif);margin:32px 0 22px;box-shadow:inset 0 -4px 0 rgba(0,0,0,.12)}
.award-t{font:600 26px/1.2 var(--serif);color:var(--ink)}
.award-s{color:var(--gold-d);font-weight:600;margin-top:8px}
.award-x{margin-top:22px;color:#5A4A2A;font-size:15px}
.skills h3{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:30px 0 12px}
.skills .section-k{margin-bottom:4px}
.edu{color:#3A4656}

/* CONTACT */
.contact{background:var(--navy);color:#fff;padding:120px 0 40px;position:relative;overflow:hidden}
.contact::before{content:"";position:absolute;left:-200px;bottom:-260px;width:640px;height:640px;border-radius:50%;background:radial-gradient(circle,rgba(227,176,75,.22),transparent 65%)}
.contact .wrap{position:relative}
.contact .eyebrow{color:var(--gold)}
.contact-h{font:600 clamp(48px,8vw,112px)/1 var(--serif);letter-spacing:-.03em;margin:18px 0 40px}
.contact-links{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;padding-bottom:72px;border-bottom:1px solid rgba(255,255,255,.18)}
.big-link{color:#fff;font:400 clamp(20px,2.4vw,30px) var(--serif);text-decoration:underline;text-decoration-color:var(--gold);text-underline-offset:8px;text-decoration-thickness:2px;word-break:break-all}
.foot{padding-top:28px;font-size:14px;color:rgba(255,255,255,.6)}

/* REVEAL */
.js .reveal{opacity:0;transform:translateY(18px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.js .reveal{opacity:1;transform:none;transition:none}*{transition:none!important}}

/* RESPONSIVE */
@media (max-width:1024px){
  .hero-grid{grid-template-columns:1fr;gap:48px}
  .hero-card{max-width:520px}
  .build-grid{grid-template-columns:repeat(2,1fr)}
  .case{grid-template-columns:1fr;gap:32px}
  .case-flip .case-media{order:0}
  .about-grid,.career-grid,.recog-grid,.awards-row,.recog-side-below{grid-template-columns:1fr;gap:32px}
  .career-grid > div{position:static}
  .mini-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  body{font-size:16px}
  section{padding:80px 0}
  .wrap{width:min(1200px,100% - 40px)}
  .hero{padding:56px 0 72px}
  .wins{padding:72px 0}
  .wins-grid{grid-template-columns:1fr 1fr}
  .win{padding:26px 14px 26px 0!important;border-left:0!important}
  .win:nth-child(even){padding-left:16px!important;border-left:1px solid var(--line)!important}
  .mini-grid,.build-grid{grid-template-columns:1fr}
  .build-wide{display:block}
  .pwo div{grid-template-columns:1fr;gap:4px}
  .timeline{padding-left:28px}
  .tl::before{left:-37px}
  .award{padding:30px}
  .contact{padding-top:88px}
  .contact-links{flex-direction:column;align-items:flex-start}
}

/* refinements */
.about-grid > .section-k,.career-grid .section-k{align-self:start}
.sec-intro{font:400 clamp(19px,1.7vw,23px)/1.4 var(--serif);color:var(--muted)}
.builds .sec-intro{color:rgba(255,255,255,.7)}
.sec-head .section-k{margin-bottom:6px}
@media (max-width:720px){
  .win-n{font-size:30px}
  .wins-grid .win:first-child .win-n{font-size:26px}
}
.note{margin-top:10px;font-size:13px;color:var(--muted)}
.case-link{margin-top:28px}
.ph{display:flex;gap:6px;margin-top:20px}
.ph span{flex:1;height:44px;border-radius:8px;border:1px dashed rgba(255,255,255,.25);background:linear-gradient(135deg,rgba(255,255,255,.06),transparent)}
.ph span:nth-child(2){border-color:rgba(227,176,75,.45)}
.build .ph-note{font-size:12px!important;color:rgba(255,255,255,.5)!important;margin-top:8px}

/* ===== v3 expansion ===== */
.hero-tag{font:600 13px/1 var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--gold-d);margin-bottom:14px}
.nav-list{gap:4px}

/* placeholders */
.ph-grid{display:grid;gap:16px;margin-top:24px}
.ph-grid[hidden],.ph-card[hidden],[hidden]{display:none!important}
.ph-grid-2{grid-template-columns:repeat(2,1fr)}
.ph-grid-3{grid-template-columns:repeat(3,1fr)}
.ph-grid-4{grid-template-columns:repeat(4,1fr)}
.ph-card{position:relative;border:1.5px dashed #C4CCD8;border-radius:var(--r);padding:22px;min-height:150px;display:flex;flex-direction:column;justify-content:flex-end;
  background:repeating-linear-gradient(135deg,rgba(31,58,95,.025) 0 12px,transparent 12px 24px),rgba(255,255,255,.6)}
.ph-tall .ph-card{min-height:300px}
.ph-square .ph-card{aspect-ratio:1/1;min-height:0}
.ph-mini .ph-card{min-height:110px;padding:16px}
.ph-badge{display:inline-block;align-self:flex-start;font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--navy);background:#E8EDF4;border-radius:999px;padding:5px 10px}
.ph-card .ph-badge{position:absolute;top:16px;left:16px}
.ph-t{font:600 18px/1.2 var(--serif);color:var(--ink)}
.ph-d{font-size:14px;color:var(--muted);margin-top:6px}
.ph-mini .ph-t{font-size:15px}.ph-mini .ph-d{font-size:13px}

/* galleries in case studies */
.gal{padding-top:56px;margin-top:56px;border-top:1px solid var(--line)}
.gal-head h3{font:600 clamp(28px,2.6vw,36px)/1.1 var(--serif);color:var(--ink);margin:10px 0 8px;letter-spacing:-.02em}
.gal-sub{color:var(--muted);max-width:620px}
.mini-grid-2{grid-template-columns:repeat(2,1fr)}

/* performance */
.perf{background:#fff;border-top:1px solid var(--line)}
.pf-feature{display:grid;grid-template-columns:1.3fr 1fr;gap:48px;align-items:center;background:var(--ink);color:#fff;border-radius:24px;padding:44px}
.pf-feature .tag{color:var(--gold)}
.pf-feature h3{font:600 clamp(26px,2.6vw,36px)/1.15 var(--serif);margin:12px 0 14px}
.pf-body{color:rgba(255,255,255,.75)}
.pf-kpis{display:grid;border-top:1px solid rgba(255,255,255,.15)}
.pf-kpis div{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:16px 0;border-bottom:1px solid rgba(255,255,255,.15)}
.pf-kpis dt{color:rgba(255,255,255,.65);font-size:14px}
.pf-kpis dd{font:600 24px var(--serif);text-align:right}
.pf-kpis small{font:500 13px var(--sans);color:var(--gold)}
.pf-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:16px}
.pf{border:1px solid var(--line);border-radius:var(--r);padding:28px;background:var(--paper)}
.pf-n{font:600 44px/1 var(--serif);color:var(--navy);margin:14px 0 10px}
.pf-l{color:#3A4656;font-size:15px}

/* abm */
.abm{background:#EEF2F7}
.abm-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:start}
.abm .sec-intro{margin-top:18px}
.abm-anchor{margin-top:32px;background:#fff;border-radius:24px;padding:32px;border:1px solid #D8E0EA}
.abm-n{font:600 72px/1 var(--serif);color:var(--navy);margin:12px 0}
.abm-l{color:#3A4656}
.abm .ph-grid{margin-top:0}
.abm .ph-card{min-height:170px;background:repeating-linear-gradient(135deg,rgba(31,58,95,.03) 0 12px,transparent 12px 24px),#F7F9FC}

/* data */
.data-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.dcard{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;display:flex;flex-direction:column;gap:10px}
.dcard h3{font:600 22px/1.2 var(--serif);color:var(--ink)}
.dcard p:not(.tag){color:#3A4656;font-size:15px}
.dcard .dcard-n{font:600 40px/1 var(--serif)!important;color:var(--navy)!important}
.dcard .ph-badge{margin-top:auto}

/* awards */
.recog{background:#fff}
.recog-side{display:grid;gap:20px}
.applied{border:1px solid var(--line);border-radius:var(--r);padding:28px}
.applied h3{font:600 20px/1.2 var(--serif);color:var(--ink);margin-bottom:14px}
.pub{color:#3A4656}
.applied .ph-grid{margin-top:16px}
.award .tag{color:var(--gold-d)}
.award .medal{margin-top:24px}

/* skills */
.skillsec{padding:88px 0;border-top:1px solid var(--line)}
.skill-layout{display:grid;grid-template-columns:1.35fr .75fr;gap:56px;align-items:start}
.skill-legend{display:flex;align-items:center;gap:10px;font-size:13px;color:var(--muted);margin:8px 0 22px;max-width:46em}
.skill-legend .chip-core{padding:4px 10px;font-size:11px}
.skillsec h3{font:600 15px var(--sans);color:var(--navy);letter-spacing:.04em;text-transform:uppercase;margin:22px 0 12px}
.skillsec .chips{margin-bottom:6px}
.chips li.chip-core,.chip-core{background:var(--navy);border-color:var(--navy);color:#fff;font-weight:600;display:inline-flex;align-items:center;gap:8px}
.chips li.chip-core{background:var(--navy);border:1px solid var(--navy);color:#fff}
.core-mark{font-size:10px;letter-spacing:.1em;text-transform:uppercase;background:var(--gold);color:var(--ink);border-radius:999px;padding:2px 7px;font-weight:700;line-height:1.2}
.tool-groups{display:grid;grid-template-columns:1fr 1fr;gap:18px 24px}
.tool-groups h4{font:600 11px/1.35 var(--sans);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin:0 0 8px}
.tool-groups .chips{margin:0}
@media (max-width:720px){
  .tool-groups{grid-template-columns:1fr;gap:14px}
  .skillsec .chips li{padding:7px 12px;font-size:13px}
}
.js .skills.is-compact #expertise-list > li:not(.chip-core){display:none}
.js .tool-cat.is-collapsed .chips li:nth-child(n+5){display:none}
.skill-toggle,.tool-more{display:inline-flex;align-items:center;justify-content:center;margin-top:10px;padding:8px 14px;min-height:36px;border:1.5px solid var(--line);border-radius:999px;background:var(--white);color:var(--navy);font:600 13px var(--sans);cursor:pointer}
.skill-toggle:hover,.tool-more:hover,.skill-toggle:focus-visible,.tool-more:focus-visible{background:var(--paper);border-color:var(--navy);color:var(--ink)}
.js .skill-toggle,.js .tool-more{display:inline-flex}
.tool-more{margin-top:8px}

.edu-block{position:sticky;top:96px}
.edu-block .section-k{margin-bottom:16px}
.edu-card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:22px 24px;margin-top:12px}
.edu-card h3{font:600 18px/1.25 var(--serif);color:var(--ink);text-transform:none;letter-spacing:-.01em;margin:0 0 6px}
.edu-school{margin:0;color:var(--text);font-size:15px}
.edu-year{margin:4px 0 0;color:var(--muted);font-size:14px}
.edu-card-featured{border:1.5px solid var(--navy);background:linear-gradient(180deg,#F7F9FC,#fff);padding:26px 24px 24px;box-shadow:0 16px 36px -24px rgba(19,37,61,.4);position:relative}
.edu-badge{position:absolute;top:16px;right:16px;margin:0;font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ink);background:var(--gold);border-radius:999px;padding:5px 9px}
.edu-ico{width:44px;height:44px;border-radius:12px;background:var(--navy);color:#fff;display:grid;place-items:center;margin:0 0 14px}
.edu-card-featured h3{font-size:22px;color:var(--navy);margin-top:4px}
@media (max-width:900px){
  .skill-layout{grid-template-columns:1fr;gap:40px}
  .edu-block{position:static;order:-1}
  .skill-layout .skills{order:1}
  .edu-card-featured{padding:24px 22px}
}

.career{background:#fff;border-top:1px solid var(--line)}
.career .tl::before{background:#fff}
.career .tl:first-child::before{background:var(--gold)}

@media (max-width:1024px){
  .ph-grid-4{grid-template-columns:repeat(2,1fr)}
  .pf-feature,.abm-grid{grid-template-columns:1fr;gap:28px}
  .pf-grid{grid-template-columns:1fr}
  .data-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  .ph-grid-2,.ph-grid-3,.mini-grid-2,.data-grid{grid-template-columns:1fr}
  .ph-tall .ph-card{min-height:200px}
  .ph-mini{grid-template-columns:1fr}
  .pf-feature{padding:28px}
  .abm-n{font-size:56px}
}
.big-link{word-break:normal;overflow-wrap:anywhere}
@media (max-width:720px){.big-link{font-size:19px}}


/* research reports */
.report-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:28px}
.report-card{background:#fff;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;transition:transform .3s var(--ease),box-shadow .3s}
.report-card:hover{transform:translateY(-4px);box-shadow:0 20px 40px -26px rgba(19,37,61,.4)}
.report-cover{display:block;aspect-ratio:7/6;overflow:hidden;background:#1A1410;border-bottom:1px solid var(--line)}
.report-cover img{width:100%;height:100%;object-fit:cover;object-position:top center;transition:transform .8s var(--ease)}
.report-card:hover .report-cover img{transform:scale(1.03)}
.report-body{padding:26px 28px 28px;display:flex;flex-direction:column;gap:12px;flex:1}
.report-body h3{font:600 26px/1.15 var(--serif);color:var(--ink);letter-spacing:-.02em;margin:0}
.report-lead{color:#3A4656;font-size:15px}
.report-lead a{color:var(--navy);text-underline-offset:3px}
.gal-sub a{color:var(--navy);text-underline-offset:3px}
.report-stats{display:grid;grid-template-columns:1fr 1fr;gap:14px 16px;margin:6px 0 4px}
.report-stats li{font-size:13px;color:var(--muted);line-height:1.35}
.report-stats strong{display:block;font:600 22px/1.05 var(--serif);color:var(--navy);margin-bottom:4px;letter-spacing:-.02em}
.report-links{display:flex;flex-wrap:wrap;gap:8px;margin-top:4px}
.report-results{margin-top:auto;padding-top:16px;border-top:1px dashed #D5CFC2;font-size:13px;color:var(--muted);display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.report-results .ph-badge{position:static}

/* social engagement placeholders */
.eng-row{margin:32px 0 40px;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px 28px 10px}
.eng-k{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--navy)}
.eng-note{font-size:13px;color:var(--muted);margin:8px 0 16px}
.eng-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line)}
.eng-grid li{padding:18px 16px 16px 0}
.eng-grid li + li{padding-left:20px;border-left:1px solid var(--line)}
.eng-n{font:600 36px/1 var(--serif);color:var(--navy);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
/* Placeholder styling for unset —% values */
.eng-n{display:inline-block;min-width:2.4ch;border-bottom:1.5px dashed #C4CCD8;padding-bottom:2px;color:#7A8796}

/* social gallery */
.social-k{font:600 12px/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--navy);margin:8px 0 14px}
.social-block .social-k:not(:first-child){margin-top:36px}
.social-grid{display:grid;gap:14px}
.social-posts{grid-template-columns:repeat(3,1fr)}
.social-ads{grid-template-columns:repeat(3,1fr);max-width:calc(100% * 3 / 3)}
.social-tile{display:block;width:100%;padding:0;margin:0;border:1px solid var(--line);border-radius:14px;overflow:hidden;background:#fff;cursor:zoom-in;box-shadow:0 10px 28px -22px rgba(19,37,61,.4);transition:transform .3s var(--ease),box-shadow .3s,border-color .3s}
.social-tile:hover,.social-tile:focus-visible{transform:translateY(-3px);box-shadow:0 22px 40px -24px rgba(19,37,61,.45);border-color:#C9D2DE}
.social-tile img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:top center;transition:transform .8s var(--ease)}
.social-tile-sq img{aspect-ratio:1/1}
.social-tile:hover img{transform:scale(1.03)}

/* lightbox */
.lightbox{padding:0;border:0;background:transparent;max-width:none;max-height:none;width:100%;height:100%}
.lightbox::backdrop{background:rgba(19,37,61,.88);backdrop-filter:blur(8px)}
.lightbox[open]{display:flex;align-items:center;justify-content:center}
.lb-figure{margin:0;display:flex;flex-direction:column;align-items:center;gap:14px;max-width:min(880px,calc(100vw - 160px));max-height:92vh}
.lb-figure img{max-width:100%;max-height:calc(92vh - 48px);width:auto;height:auto;border-radius:14px;box-shadow:0 30px 80px -20px rgba(0,0,0,.5);background:#111}
.lb-cap{color:rgba(255,255,255,.8);font-size:14px;text-align:center}
.lb-close,.lb-nav{position:fixed;display:grid;place-items:center;border:0;cursor:pointer;color:#fff;background:rgba(255,255,255,.1);border-radius:50%;transition:background .2s}
.lb-close{top:20px;right:20px;width:44px;height:44px;font-size:28px;line-height:1;z-index:2}
.lb-nav{top:50%;transform:translateY(-50%);width:48px;height:48px;font-size:36px;line-height:1}
.lb-prev{left:16px}
.lb-next{right:16px}
.lb-close:hover,.lb-nav:hover{background:rgba(255,255,255,.22)}

@media (max-width:1024px){
  .report-grid{grid-template-columns:1fr}
  .report-card{grid-template-columns:none}
  .social-posts,.social-ads{grid-template-columns:repeat(3,1fr)}
}
@media (max-width:720px){
  .report-stats{grid-template-columns:1fr 1fr}
  .report-body{padding:22px}
  .report-body h3{font-size:22px}
  .eng-row{padding:20px 18px 8px}
  .eng-grid{grid-template-columns:1fr 1fr}
  .eng-grid li{padding:14px 12px 14px 0}
  .eng-grid li:nth-child(odd){border-left:0;padding-left:0}
  .eng-grid li:nth-child(even){padding-left:16px}
  .eng-grid li:nth-child(n+3){border-top:1px solid var(--line)}
  .eng-n{font-size:30px}
  .social-posts{grid-template-columns:1fr 1fr;gap:10px}
  .social-ads{grid-template-columns:repeat(3,1fr);gap:10px}
  .lb-figure{max-width:calc(100vw - 24px)}
  .lb-nav{width:40px;height:40px;font-size:28px}
  .lb-prev{left:6px}
  .lb-next{right:6px}
  .lb-close{top:10px;right:10px}
}

/* ---- evidence update, Nov 2026 ---- */
/* performance steps */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin:16px 0 0;counter-reset:none}
.steps li{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:22px;display:flex;flex-direction:column;gap:8px}
.step-n{font:600 13px var(--sans);letter-spacing:.12em;color:var(--gold-d)}
.steps h4{margin:0;font:600 19px/1.2 var(--serif);color:var(--ink)}
.steps p{font-size:14.5px;color:#3A4656}

/* abm */
.abm-h3{font:600 clamp(24px,2.4vw,30px)/1.15 var(--serif);color:var(--ink);margin:10px 0 12px}
.abm-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:22px;border-top:1px solid #D8E0EA;padding-top:18px}
.abm-facts dt{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:600}
.abm-facts dd{font:600 18px/1.25 var(--serif);color:var(--navy);margin-top:4px}
.abm-anchor-sm{margin-top:16px;padding:26px 32px}
.abm-anchor-sm .abm-n{font-size:52px;margin:8px 0}
.abm-cards{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.acard{background:#fff;border:1px solid #D8E0EA;border-radius:var(--r);padding:24px;display:flex;flex-direction:column;gap:8px}
.acard h3{font:600 20px/1.2 var(--serif);color:var(--ink)}
.acard p:not(.tag){font-size:15px;color:#3A4656}
.abm-cards .ph-card{min-height:0}

/* attribution case */
.attr{margin-top:40px;background:var(--ink);color:#fff;border-radius:24px;padding:44px}
.attr .tag{color:var(--gold)}
.attr-head h3{font:600 clamp(26px,2.6vw,36px)/1.15 var(--serif);margin:12px 0 12px;max-width:820px}
.attr-sub{color:rgba(255,255,255,.75);max-width:820px}
.flow{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:34px;position:relative}
.flow-node{position:relative;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.16);border-radius:16px;padding:20px}
.flow-node:not(:last-child)::after{content:"→";position:absolute;right:-22px;top:50%;transform:translateY(-50%);color:var(--gold);font:600 20px var(--sans)}
.flow-crm,.flow-ads{border-color:rgba(227,176,75,.55);background:rgba(227,176,75,.08)}
.flow-k{font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--gold)}
.flow-t{font:600 22px/1.2 var(--serif);margin:6px 0 10px}
.flow-node ul{display:grid;gap:6px}
.flow-node li{font-size:14px;color:rgba(255,255,255,.78);padding-left:14px;position:relative}
.flow-node li::before{content:"";position:absolute;left:0;top:.62em;width:6px;height:6px;border-radius:50%;background:rgba(227,176,75,.8)}
.flow-loop{margin-top:16px;border:1px dashed rgba(227,176,75,.6);border-radius:999px;padding:10px 18px;text-align:center;font-size:14px;color:rgba(255,255,255,.85)}
.flow-loop span{color:var(--gold);font-size:18px;margin-right:6px}
.attr-foot{display:grid;grid-template-columns:1.3fr 1fr;gap:32px;margin-top:32px;align-items:start}
.cmp-wrap{overflow-x:auto}
.cmp{width:100%;border-collapse:collapse;font-size:14.5px}
.cmp caption{text-align:left;font:600 18px var(--serif);margin-bottom:12px}
.cmp th,.cmp td{padding:12px 12px;border-bottom:1px solid rgba(255,255,255,.15);text-align:left;vertical-align:top}
.cmp thead th{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--gold);font-weight:700}
.cmp tbody th{color:rgba(255,255,255,.6);font-weight:600;white-space:nowrap}
.cmp td{color:rgba(255,255,255,.88)}
.attr-rules{display:grid;gap:14px}
.attr-rules li{font-size:15px;color:rgba(255,255,255,.78);padding-left:16px;border-left:2px solid var(--gold)}
.attr-rules strong{color:#fff}
.attr a{color:var(--gold)}

/* decision */
.decide{display:grid;grid-template-columns:1fr 1.1fr;gap:40px;align-items:center;margin:24px 0 0;background:#fff;border:1px solid var(--line);border-radius:24px;padding:36px}
.decide h3{font:600 clamp(22px,2.2vw,30px)/1.2 var(--serif);color:var(--ink);margin:10px 0 12px}
.decide-copy p:not(.tag){color:#3A4656;font-size:15.5px}
.split{display:grid;gap:18px}
.split-l{font-size:13px;font-weight:600;color:var(--muted);margin-bottom:6px}
.split-bar{display:flex;height:40px;border-radius:10px;overflow:hidden;background:#EEF2F7}
.split-bar span{display:flex;align-items:center;padding:0 12px;font-size:13px;font-weight:600;white-space:nowrap;overflow:hidden}
.sb-a{background:var(--navy);color:#fff}
.sb-b{background:var(--gold);color:var(--ink);justify-content:center;padding:0 4px!important}
.split-key{font-size:13px;color:var(--muted);display:flex;align-items:center;gap:8px}
.k-b{width:12px;height:12px;border-radius:3px;background:var(--gold);display:inline-block}

/* honours */
.honours{display:grid;gap:0;border-top:1px solid var(--line)}
.honours li{display:grid;grid-template-columns:110px 1fr;gap:14px;padding:12px 0;border-bottom:1px solid var(--line);font-size:15px;align-items:baseline}
.h-r{font:600 18px var(--serif);color:var(--navy)}
.h-t{color:#3A4656}
.honours-note{font-size:13px;color:var(--muted);margin-top:12px}
.report-results strong{color:var(--ink)}

@media (max-width:1024px){
  .steps{grid-template-columns:1fr 1fr}
  .flow{grid-template-columns:1fr 1fr}
  .flow-node:nth-child(2)::after{display:none}
  .attr-foot,.decide{grid-template-columns:1fr}
}
@media (max-width:720px){
  .steps,.abm-cards,.flow{grid-template-columns:1fr}
  .flow{gap:30px}
  .flow-node:not(:last-child)::after{content:"↓";right:auto;left:50%;top:auto;bottom:-27px;transform:translateX(-50%);display:block}
  .attr,.decide{padding:26px}
  .abm-facts{grid-template-columns:1fr 1fr 1fr}
  .abm-facts dd{font-size:15px}
  .honours li{grid-template-columns:86px 1fr}
  .flow-loop{border-radius:14px}
}
@media (max-width:720px){
  .cmp thead{display:none}
  .cmp,.cmp tbody,.cmp tr,.cmp th,.cmp td{display:block;width:100%}
  .cmp tr{padding:12px 0;border-bottom:1px solid rgba(255,255,255,.15)}
  .cmp th,.cmp td{border:0;padding:4px 0}
  .cmp tbody th{color:var(--gold);font-size:12px;letter-spacing:.1em;text-transform:uppercase}
  .cmp td::before{content:attr(data-l) ": ";color:rgba(255,255,255,.55);font-weight:600}
}
@media (max-width:720px){.cmp caption{display:block;width:100%;text-align:left}}

/* award logo strip (landing) */
.logo-strip{padding:30px 0 40px}
.logo-strip-honours{padding:48px 0 56px;border-top:1px solid var(--line);background:var(--white)}
.ls-k{font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted,#6b6b6b);text-align:center;margin-bottom:18px}
.ls-row{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:20px 26px}
.ls-row a{display:block;line-height:0}
.ls-row img{height:54px;width:auto;max-width:84px;object-fit:contain;filter:grayscale(1);opacity:.6;transition:filter .3s ease,opacity .3s ease,transform .3s ease}
.ls-row a:hover img,.ls-row a:focus-visible img{filter:none;opacity:1;transform:translateY(-2px)}
@media (hover:none){.ls-row img{filter:grayscale(.2);opacity:.9}}
/* three marketing-award logos, larger than the honours strip */
.logo-strip-campaigns{padding:36px 0 48px}
.logo-strip-campaigns .ls-row{gap:28px 48px}
.logo-strip-campaigns .ls-row img{height:88px;max-width:140px}
/* award cards with logos */
.awards-row-3{grid-template-columns:repeat(3,1fr)}
.award-logo{display:flex;flex-direction:column}
.award-img{height:104px;width:auto;max-width:150px;object-fit:contain;margin:20px 0 18px;align-self:flex-start}
.awards-row-3 .award{padding:28px 30px}
.awards-row-3 .award-t{font-size:21px}
.award-logo .award-x{margin-top:auto;padding-top:18px}
.honours li{align-items:center;grid-template-columns:44px 96px 1fr}
@media (max-width:640px){.honours li{grid-template-columns:40px 72px 1fr;gap:10px}}
.h-logo{width:44px;height:36px;object-fit:contain}
@media (max-width:980px){.awards-row-3{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.awards-row-3{grid-template-columns:1fr}.ls-row{gap:16px 22px}.ls-row img{height:42px;max-width:90px}.logo-strip-campaigns .ls-row{gap:20px 28px}.logo-strip-campaigns .ls-row img{height:64px;max-width:110px}.award-img{height:84px}}
@media (min-width:1100px){.logo-strip-honours .ls-row{flex-wrap:nowrap;justify-content:space-between;gap:16px}.logo-strip-honours .ls-row img{height:50px;max-width:76px}}
.decide-stats{display:grid;gap:18px;align-content:center}
.decide-stats div{border-top:1px solid var(--line);padding-top:14px}
.decide-stats dt{font-size:13px;color:var(--muted);letter-spacing:.02em}
.decide-stats dd{font:600 44px/1.1 var(--serif);color:var(--ink);margin:4px 0 0}

/* clickable case-study frame */
.frame-hit{position:relative}
.frame-open{position:absolute;inset:0;border:0;background:transparent;cursor:pointer;border-radius:inherit}
.frame-open span{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);background:var(--navy);color:#fff;font:600 14px var(--sans);padding:12px 18px;border-radius:999px;opacity:0;letter-spacing:.01em;box-shadow:0 12px 30px -12px rgba(19,37,61,.6);transition:opacity .25s var(--ease),transform .25s var(--ease);transform:translate(-50%,calc(-50% + 6px));pointer-events:none}
.frame-hit:hover .frame-open span,.frame-open:focus-visible span{opacity:1;transform:translate(-50%,-50%)}
.frame-open:focus-visible{outline:2px solid var(--gold);outline-offset:-6px}
.case-body .case-link{margin-top:22px}

/* product tour modal */
.tour{padding:0;border:0;background:transparent;max-width:none;max-height:none;width:100%;height:100%;color:#fff}
.tour::backdrop{background:rgba(15,28,48,.92);backdrop-filter:blur(10px)}
.tour[open]{display:flex;align-items:center;justify-content:center}
.tour-close{position:fixed;top:18px;right:18px;z-index:3;width:44px;height:44px;border:0;border-radius:50%;background:rgba(255,255,255,.1);color:#fff;font-size:28px;line-height:1;cursor:pointer}
.tour-close:hover,.tour-close:focus-visible{background:rgba(255,255,255,.22);outline:none}
.tour-shell{display:grid;grid-template-columns:1.5fr .9fr;gap:36px;align-items:center;width:min(1180px,calc(100vw - 80px));max-height:92vh}
.tour-stage{display:flex;align-items:center;justify-content:center;background:#111;border-radius:16px;overflow:hidden;box-shadow:0 30px 80px -24px rgba(0,0,0,.55);max-height:92vh}
.tour-frame{position:relative;display:inline-block;max-width:100%;max-height:92vh;line-height:0}
.tour-frame img{display:block;width:auto;height:auto;max-width:100%;max-height:92vh;background:#1a1a1a}
.tour-spots{position:absolute;inset:0;margin:0;padding:0;list-style:none;pointer-events:none}
.tour-spot{position:absolute;transform:translate(-50%,-50%);width:28px;height:28px;border-radius:50%;background:var(--gold);color:var(--ink);font:700 13px var(--sans);display:grid;place-items:center;box-shadow:0 0 0 6px rgba(227,176,75,.28),0 8px 20px -8px rgba(0,0,0,.5);pointer-events:auto}
.tour-panel{display:flex;flex-direction:column;min-height:0}
.tour-k{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);font-weight:600;margin:0 0 10px}
.tour-panel h2{font:600 clamp(26px,3vw,36px)/1.15 var(--serif);margin:0 0 14px;letter-spacing:-.02em}
.tour-cap{color:rgba(255,255,255,.82);font-size:16px;line-height:1.55;margin:0 0 18px}
.tour-legend{margin:0 0 28px;padding:0;list-style:none;display:grid;gap:10px}
.tour-legend li{display:grid;grid-template-columns:28px 1fr;gap:10px;align-items:start;color:rgba(255,255,255,.86);font-size:14px;line-height:1.4}
.tour-legend b{width:22px;height:22px;border-radius:50%;background:var(--gold);color:var(--ink);font:700 12px var(--sans);display:grid;place-items:center;margin-top:1px}
.tour-nav{display:flex;align-items:center;gap:16px;margin-top:auto}
.tour-btn{border:1.5px solid rgba(255,255,255,.3);background:transparent;color:#fff;border-radius:999px;padding:10px 18px;font:600 14px var(--sans);cursor:pointer}
.tour-btn:hover,.tour-btn:focus-visible{background:rgba(255,255,255,.1);outline:none}
.tour-btn:disabled{opacity:.35;cursor:default}
.tour-btn-next{background:#fff;color:var(--ink);border-color:#fff}
.tour-btn-next:hover,.tour-btn-next:focus-visible{background:var(--gold);border-color:var(--gold)}
.tour-dots{display:flex;gap:8px;flex:1;justify-content:center}
.tour-dot{width:9px;height:9px;padding:0;border:0;border-radius:50%;background:rgba(255,255,255,.3);cursor:pointer}
.tour-dot[aria-current="step"]{background:var(--gold);transform:scale(1.2)}
.tour-dot:focus-visible{outline:2px solid #fff;outline-offset:3px}
@media (max-width:840px){
  .tour-shell{grid-template-columns:1fr;width:calc(100vw - 28px);gap:18px;align-content:center}
  .tour-stage{max-height:48vh}
  .tour-frame,.tour-frame img{max-height:48vh}
  .tour-panel h2{font-size:26px}
  .tour-cap{font-size:15px;margin-bottom:12px}
  .tour-legend{margin-bottom:18px}
  .tour-close{top:8px;right:8px}
  .tour-spot{width:24px;height:24px;font-size:12px}
}
@media (prefers-reduced-motion:reduce){
  .frame-open span{transition:none}
}

.visually-hidden{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* BEFORE / AFTER COMPARE */
.ba-dialog,.roi-dialog{padding:0;border:0;background:transparent;max-width:none;max-height:none;width:100%;height:100%;color:var(--text)}
.ba-dialog::backdrop,.roi-dialog::backdrop{background:rgba(15,28,48,.88);backdrop-filter:blur(10px)}
.ba-dialog[open],.roi-dialog[open]{display:flex;align-items:center;justify-content:center}
.ba-shell,.roi-shell{background:var(--paper);color:var(--text);width:min(1120px,calc(100vw - 32px));max-height:min(92vh,960px);border-radius:20px;display:flex;flex-direction:column;overflow:hidden;box-shadow:0 40px 80px -24px rgba(0,0,0,.5)}
.ba-bar,.roi-bar{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;padding:18px 28px 14px;border-bottom:1px solid var(--line);background:var(--white);flex-shrink:0}
.ba-k,.roi-k{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold-d);font-weight:600;margin:0 0 6px}
.ba-bar h2,.roi-bar h2{font:600 clamp(22px,2.6vw,32px)/1.15 var(--serif);letter-spacing:-.02em;color:var(--ink)}
.ba-close{width:44px;height:44px;border:0;border-radius:50%;background:var(--paper);color:var(--ink);font-size:28px;line-height:1;cursor:pointer;flex-shrink:0}
.ba-close:hover,.ba-close:focus-visible{background:var(--line)}
.ba-body,.roi-body{overflow:auto;padding:24px 28px 36px;overscroll-behavior:contain}
.ba-lead,.roi-lead{color:var(--muted);font-size:16px;line-height:1.55;margin:0 0 20px;max-width:72ch}
.ba-block{margin:0 0 36px}
.ba-block h3{font:600 22px/1.2 var(--serif);color:var(--ink);margin:0 0 8px}
.ba-cap{color:var(--muted);font-size:15px;line-height:1.5;margin:0 0 16px;max-width:70ch}
.ba-slider{position:relative;border-radius:14px;overflow:hidden;background:#111;user-select:none;touch-action:none;cursor:ew-resize;box-shadow:0 16px 40px -24px rgba(19,37,61,.5);max-height:min(56vh,540px)}
.ba-slide-after,.ba-slide-before img{display:block;width:100%;height:auto;pointer-events:none}
.ba-slide-after{max-height:min(56vh,540px);object-fit:cover;object-position:top center}
.ba-slide-before{position:absolute;inset:0 auto 0 0;overflow:hidden;border-right:2px solid #fff}
.ba-slide-before img{position:absolute;left:0;top:0;max-width:none;height:100%;width:var(--ba-w,100%);object-fit:cover;object-position:left top}
.ba-flag{position:absolute;top:12px;z-index:2;background:rgba(15,28,48,.82);color:#fff;font:600 11px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;padding:6px 10px;border-radius:999px;pointer-events:none}
.ba-flag-b{left:12px}
.ba-flag-a{right:12px}
.ba-handle{position:absolute;top:0;bottom:0;left:50%;z-index:3;width:44px;transform:translateX(-50%);border:0;background:transparent;cursor:ew-resize;padding:0}
.ba-handle::before{content:"";position:absolute;left:50%;top:0;bottom:0;width:3px;background:#fff;transform:translateX(-50%);box-shadow:0 0 0 1px rgba(19,37,61,.15)}
.ba-handle::after{content:"";position:absolute;left:50%;top:50%;width:44px;height:44px;border-radius:50%;background:var(--navy);color:#fff;transform:translate(-50%,-50%);box-shadow:0 8px 20px -8px rgba(0,0,0,.5);background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='2' stroke-linecap='round'><path d='M8 12H2m6 0-3-3m3 3-3 3M16 12h6m-6 0 3-3m-3 3 3 3'/></svg>");background-repeat:no-repeat;background-position:center;background-size:22px}
.ba-handle:focus-visible{outline:none}
.ba-handle:focus-visible::after{outline:3px solid var(--gold);outline-offset:3px}
.ba-pair{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.ba-pair figure{margin:0;background:var(--white);border:1px solid var(--line);border-radius:14px;overflow:hidden}
.ba-pair figcaption{font:600 11px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);padding:10px 14px 8px;background:var(--white)}
.ba-pair img{width:100%;height:auto;background:#f3f1ec}
.ba-note{font-size:13px;color:var(--muted);line-height:1.55;margin:8px 0 0;max-width:80ch}

/* ROI CALCULATOR REPLICA */
.roi-steps{display:flex;gap:8px;flex-wrap:wrap;margin:0 0 24px;padding:0;list-style:none}
.roi-step{border:1.5px solid var(--line);background:var(--white);color:var(--muted);border-radius:999px;padding:8px 14px;font:600 13px var(--sans);cursor:pointer}
.roi-step.is-on{background:var(--navy);border-color:var(--navy);color:#fff}
.roi-form h3{font:600 22px/1.2 var(--serif);color:var(--ink);margin:0 0 8px}
.roi-hint{color:var(--muted);font-size:15px;line-height:1.5;margin:0 0 20px}
.roi-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px 20px}
.roi-grid label{display:flex;flex-direction:column;gap:6px;font-size:13px;font-weight:600;color:var(--ink)}
.roi-grid input,.roi-grid select{font:500 16px var(--sans);padding:10px 12px;border:1.5px solid var(--line);border-radius:10px;background:var(--white);color:var(--text);width:100%}
.roi-deal{display:flex;gap:8px;align-items:center}
.roi-deal input{flex:1}
.roi-period{display:flex;border:1.5px solid var(--line);border-radius:999px;overflow:hidden;flex-shrink:0}
.roi-period button{border:0;background:transparent;padding:8px 12px;font:600 12px var(--sans);color:var(--muted);cursor:pointer}
.roi-period button.is-on{background:var(--navy);color:#fff}
.roi-presets{grid-column:1/-1;border:0;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px 16px;align-items:center}
.roi-presets legend{font-size:13px;font-weight:600;color:var(--ink);margin:0 8px 0 0;padding:0;width:100%}
.roi-presets label{flex-direction:row;align-items:center;font-weight:500;gap:6px}
.roi-bench{grid-column:1/-1;font-size:13px;color:var(--muted);line-height:1.5;background:#fff;border:1px solid var(--line);border-radius:10px;padding:10px 14px;margin:4px 0 0}
.roi-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}
.roi-feats{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:10px}
.roi-feat{text-align:left;border:1.5px solid var(--line);background:var(--white);border-radius:12px;padding:12px 14px;cursor:pointer;font:500 14px var(--sans);color:var(--text)}
.roi-feat strong{display:block;font-size:14px;margin-bottom:4px;color:var(--ink)}
.roi-feat span{display:block;font-size:12px;color:var(--muted);line-height:1.4;font-weight:400}
.roi-feat[aria-pressed="true"]{border-color:var(--navy);background:#eef3f8;box-shadow:inset 0 0 0 1px var(--navy)}
.roi-compare{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:16px}
.roi-col{background:var(--white);border:1px solid var(--line);border-radius:14px;padding:18px 20px}
.roi-col-on{background:#eef3f8;border-color:var(--navy)}
.roi-col-k{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--muted);margin:0 0 8px}
.roi-pct{font:600 clamp(36px,5vw,52px)/1 var(--serif);color:var(--ink);margin:0 0 4px;font-variant-numeric:tabular-nums}
.roi-col-on .roi-pct{color:var(--navy)}
.roi-col-l{font-size:13px;color:var(--muted);margin:0 0 10px}
.roi-money{font-size:14px;font-weight:600;color:var(--ink);margin:0}
.roi-kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:16px 0}
.roi-kpis div{background:var(--white);border:1px solid var(--line);border-radius:12px;padding:14px}
.roi-kpis strong{display:block;font:600 22px/1.1 var(--serif);color:var(--ink);margin-bottom:4px}
.roi-kpis span{font-size:12px;color:var(--muted)}
.roi-table-wrap{overflow:auto;border:1px solid var(--line);border-radius:12px;background:var(--white);margin-top:8px}
.roi-table{width:100%;border-collapse:collapse;font-size:14px}
.roi-table th,.roi-table td{padding:10px 14px;text-align:left;border-bottom:1px solid var(--line)}
.roi-table th{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);background:#faf9f6}
.roi-table td:nth-child(n+2){font-variant-numeric:tabular-nums;font-weight:600}
.roi-table td:last-child{color:var(--navy)}

@media (max-width:840px){
  .ba-shell,.roi-shell{width:calc(100vw - 16px);max-height:96vh;border-radius:16px}
  .ba-bar,.roi-bar,.ba-body,.roi-body{padding-left:16px;padding-right:16px}
  .ba-pair,.roi-grid,.roi-compare,.roi-kpis{grid-template-columns:1fr}
  .roi-feats{grid-template-columns:1fr 1fr}
}
@media (prefers-reduced-motion:reduce){
  .ba-slide-before{transition:none}
}


/* Option C nav + work tabs (preview branch) */
.nav-burger{display:none;width:44px;height:44px;border:0;background:transparent;border-radius:10px;cursor:pointer;align-items:center;justify-content:center;padding:0;margin-left:auto}
.nav-burger-box{display:block;width:20px;height:14px;position:relative}
.nav-burger-box span{position:absolute;left:0;right:0;height:2px;background:var(--ink);border-radius:1px;transition:transform .25s var(--ease),opacity .2s}
.nav-burger-box span:nth-child(1){top:0}
.nav-burger-box span:nth-child(2){top:6px}
.nav-burger-box span:nth-child(3){top:12px}
.nav.is-open .nav-burger-box span:nth-child(1){top:6px;transform:rotate(45deg)}
.nav.is-open .nav-burger-box span:nth-child(2){opacity:0}
.nav.is-open .nav-burger-box span:nth-child(3){top:6px;transform:rotate(-45deg)}
.has-sub{position:relative}
.nav-sub{position:absolute;top:calc(100% + 4px);left:0;min-width:200px;margin:0;padding:8px;list-style:none;background:var(--white);border:1px solid var(--line);border-radius:14px;box-shadow:0 18px 40px -20px rgba(19,37,61,.35);display:none;z-index:60}
.nav-sub a{display:block;padding:10px 12px;border-radius:8px;color:var(--text);text-decoration:none;font-size:14px;font-weight:500}
.nav-sub a:hover,.nav-sub a:focus-visible{background:var(--paper);color:var(--navy)}
.has-sub.is-open .nav-sub{display:block}
@media (hover:hover) and (pointer:fine){
  .has-sub:hover > .nav-sub,.has-sub:focus-within > .nav-sub{display:block}
  .has-sub:hover > .nav-link-btn,.has-sub:focus-within > .nav-link-btn{opacity:1;color:var(--navy)}
}

.work-scope{background:var(--paper)}
.work-intro{padding:40px 0 8px;background:var(--paper)}
.work-cases{padding:8px 0 48px}
.work-tabs-bar{position:sticky;top:67px;z-index:40;background:var(--paper);border-bottom:1px solid var(--line)}
.work-tabs{display:flex;gap:8px;padding:10px 0;overflow-x:auto;scrollbar-width:none;-webkit-overflow-scrolling:touch;overscroll-behavior-x:contain}
.work-tabs::-webkit-scrollbar{display:none}
.work-tabs a{flex:0 0 auto;padding:8px 16px;border-radius:999px;border:1.5px solid var(--line);background:var(--white);color:var(--text);text-decoration:none;font-size:14px;font-weight:600;white-space:nowrap}
.work-tabs a:hover,.work-tabs a:focus-visible{border-color:var(--navy);color:var(--navy)}
.work-tabs a.is-on{background:var(--navy);border-color:var(--navy);color:#fff}

@media (max-width:1180px){
  .nav-burger{display:inline-flex}
  .nav-cta{margin-left:4px}
  #primary-nav{display:none;position:absolute;top:68px;left:50%;transform:translateX(-50%);width:100vw;background:var(--paper);border-bottom:1px solid var(--line);padding:8px 20px 20px;z-index:55;max-height:calc(100vh - 68px);overflow:auto;box-shadow:0 16px 28px -20px rgba(19,37,61,.35)}
  .nav.is-open #primary-nav{display:block}
  .nav-list{flex-direction:column;align-items:stretch;gap:2px}
  .nav-list > li > a,.nav-link-btn{width:100%;justify-content:space-between;padding:14px 8px;font-size:16px;opacity:1;border-radius:10px}
  .nav-link-btn::after{margin-left:auto;transition:transform .2s}
  .has-sub.is-open > .nav-link-btn::after{transform:rotate(225deg) translateY(-1px)}
  .nav-sub{position:static;min-width:0;border:0;box-shadow:none;background:transparent;padding:0 0 8px 12px;display:none;border-radius:0}
  .has-sub.is-open .nav-sub{display:block}
  .nav-sub a{padding:10px 8px}
  @media (hover:hover) and (pointer:fine){
    .has-sub:hover > .nav-sub{display:none}
    .has-sub.is-open:hover > .nav-sub,.has-sub.is-open .nav-sub{display:block}
  }
}


/* VIDEOS */
.videos{padding:88px 0 40px;background:var(--paper)}
.video-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin:0;padding:0;list-style:none}
.video-card{display:flex;flex-direction:column;width:100%;text-align:left;border:0;padding:0;background:transparent;cursor:pointer;color:inherit;font:inherit;border-radius:16px}
.video-thumb{position:relative;display:block;aspect-ratio:16/9;border-radius:16px;overflow:hidden;background:#111;box-shadow:0 16px 36px -24px rgba(19,37,61,.45)}
.video-thumb img{width:100%;height:100%;object-fit:cover;display:block}
.video-play{position:absolute;left:50%;top:50%;width:58px;height:58px;margin:0;border-radius:50%;background:rgba(31,58,95,.92);transform:translate(-50%,-50%);box-shadow:0 10px 24px -10px rgba(0,0,0,.5);transition:transform .25s var(--ease),background .25s}
.video-play::after{content:"";position:absolute;left:23px;top:18px;border-style:solid;border-width:11px 0 11px 16px;border-color:transparent transparent transparent #fff}
.video-card:hover .video-play,.video-card:focus-visible .video-play{background:var(--navy);transform:translate(-50%,-50%) scale(1.06)}
.video-card:focus-visible{outline:none}
.video-card:focus-visible .video-thumb{outline:3px solid var(--gold);outline-offset:3px}
.video-len{position:absolute;right:10px;bottom:10px;background:rgba(15,28,48,.86);color:#fff;font:600 12px/1 var(--sans);padding:5px 8px;border-radius:6px}
.video-body{display:flex;flex-direction:column;gap:4px;padding:14px 2px 0}
.video-title{font:600 18px/1.25 var(--serif);color:var(--ink);letter-spacing:-.01em}
.video-time{font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.video-desc{font-size:15px;line-height:1.45;color:var(--muted)}
.vid-dialog{padding:0;border:0;background:transparent;max-width:none;max-height:none;width:100%;height:100%;color:var(--text)}
.vid-dialog::backdrop{background:rgba(15,28,48,.88);backdrop-filter:blur(10px)}
.vid-dialog[open]{display:flex;align-items:center;justify-content:center}
.vid-shell{background:#111;color:#fff;width:min(1080px,calc(100vw - 32px));border-radius:20px;overflow:hidden;box-shadow:0 40px 80px -24px rgba(0,0,0,.55);display:flex;flex-direction:column}
.vid-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px 16px 14px 22px;background:#0c1522}
.vid-bar h2{font:600 clamp(16px,2vw,22px)/1.25 var(--serif);margin:0;letter-spacing:-.01em}
.vid-bar .ba-close{background:rgba(255,255,255,.1);color:#fff}
.vid-bar .ba-close:hover,.vid-bar .ba-close:focus-visible{background:rgba(255,255,255,.22)}
.vid-stage{background:#000;line-height:0}
.vid-stage video{width:100%;height:auto;aspect-ratio:16/9;display:block;background:#000}
@media (max-width:900px){
  .video-grid{grid-template-columns:1fr;gap:22px;max-width:520px}
  .videos{padding:72px 0 24px}
}